There is an acute famine of Indian films in the competitive section at Cannes but our prodigal filmmakers have not missed any opportunity to showcase their talent at the Marche du film (the film market).
There are a number of Indian films and corporate houses lining up at the market to showcase their path breaking technologies or ties between Bollywood and Hollywood at the same time trying to woo international buyers by screening films at the festival’s market.
But the truth is whether it is a multi Hollywood and Bollywood collaboration in Kambakht Ishq or Hrihtik and Mexican actress Barbara Mori’s romance in Kites, there is no big deal. If even you want to show your home video, you can go and showcase it, till the time you can afford to buy a screening there which comes at a price tag of Rs 50,000 to Rs 1,20,000 ($1045 to $2500).
The screenings are basically held at a small preview theatre in Palais du festival which are but local cinemas of the city. Everyone does not have access to these screenings and only those who have the Marche du film badge can attend this
All this happens in the backdrop of .big corporate houses like Reliance Big Pictures, Eros and Serendipity striking multi million dollar deals, developing international co productions.
This year Eros International unveiled Kambakkht Ishq, Reliance – Kites and Serendipity Films will debut Teen Patti. Serendipity Films has also announced an investment of up to $50 million over the next three years to produce international projects that will bring Indian and Western talent together…
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